What To Do with 10 Sears Ads?
8 Jan 2006 in Minneapolis, Newspapers by GarrickSunday Star Tribune seemed a little heavy for a boring, post-holiday, January weekend. As I culled out the handful of things I actually care about;
- comics
- big box electronics ads
- “signature” - maybe there’s something interesting this week
- “money + business” - maybe there’s something interesting this week
- the Satellite radio article in “arts & entertainment” - complete fluff piece. Aside from reading like an ad for Howard Stern. I hope the Strib got some ad dollars for the article. More on that at the Work Better blog.
I also found:
- 2 duplicate Office Depot ads
- 2 duplicate PartyAmerica ads
- 5 duplicate CompUSA ads
- and yes, 10 duplicate Sears ads
I don’t know how advertisers pay the Strib and measure its usefulness, but this can’t be helpful. Plus, I didn’t page through any of them. So, doubly un-helpful.
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