Random Articles

• Sales Clerk Shops Competiton With Customer Until now there were only 5 responses you’ll receive when asking a store clerk about an item: “Yes, we have it. Allow me to get it for you.” “Yes we have it. It’s in aisle 4, I’ll show you.” “Yes we have it. It’s in aisle 4.” “No, we don’t carry it.” “No, we don’t carry it. Try my competitor.” That
• Fake Data to See if Anyone’s Paying Attention When putting together a prototype for usability testing, it’s best to use realistic data. If you’re evaluating the readability of a search results screen, put in the actual results. If you’re evaluating a check-out process, make all the information throughout the entire process real. Then, after, tweak the data just slightly. Make it humorous, make it
• On Measuring What Matters I’ve been itching to see Dave Slusher’s reaction to the Audible Wordcast announcement and he didn’t disappoint. “What matters to me are the number of sensible comments, the other shows that quote me, the number of people that came up to me and talked to me at PME and told me they enjoyed the show.
• A Use Case for Identity XML - Demographic Surveys Stowe Boyd’s running a reader survey. I’ve followed Stowe from Get Real to /Message and thought I’d check out the survey. Standard demographic stuff; age, gender, household income, zip code, employment status, profession, internet usage, etc. Those common questions attempting to build an anonymous picture of people without actually getting involved with them. Reading through the
• An Evil Genius With the Personal Touch I received my Evil Genius stuff package from Dave Slusher today. If you’re not familiar, Dave’s selling the Gentle Readers’ HiHoney and EGC t-shirts to support both his podcast and the band. This month, he’s donating $25 of the $35 to the Red Cross. How could you not support that. Opening up the package; yes, there’s a