Random Articles

• How Can You Resist the Chevy Tahoe?  Chevy decided to open up the art direction of their new Tahoe to the world. Brilliant idea. This falls under the ’spell your name right’ category of publicity. From my perspective, it doesn’t matter if people create ads critical of the vehicle, they’re still creating ads for the vehicle. Which means they’re talking about the vehicle.
• Wanted - A Better Gillmor Gang I’m the first to admit I frequently listen podcasts for the guest not the host - TechNation, PodTech, Larry’s World, and more recently - Gillmor Gang. For the latter, it wasn’t the ads that bugged me, or the hub-bub around them. I’ll fast-forward past them until a new podcast-appropriate ad format is introduced. I completely
• 35.1 Days vs ‘Back to the Music in 60 Seconds’ NetNewsWire has been working overtime this week (just like me) and there’s less than 500mb empty space remaining on my 40gb 3G iPod. According to iTunes, that’s 35.1 days of audio entertainment. More than a month - without repeating. Contrast that to the few minutes we had the radio on this morning, back-to-back commercials. As I
• “Statistically Nobody is Listening to Your Podcast” “…at the beginning of the year Feedburner had 1 million subscriptions to podcasts it helped deliver. That number has now grown to 5 million subscribers for 71,000 podcasts. For you math fans, that means the average podcast has … 70 subscribers. - Frank Barnako” (emphasis mine.) 70 is a great number. It’s not a number that
• Friday, April 13, 2007 1:33:51 PM I re-listened to the proceedings from February’s Public Media conference yesterday. The first time around I missed the ‘origins of objectivity’ bit (not taking a positioning makes it easier to attract the widest range of advertisers). Seems consistent both in light of this week’s Imus drama and in why the difficulty in advertising on blogs.