Random Articles

• Pledging to Put Money Where Mouth Is Yes, I will contribute five dollars each to five podcasters who don’t use paid sponsors. Help show a listener-supported model will work and add your name to the pledge. If you’d rather just support a podcaster, might I recommend: All of us at PodcastMN Croncast Evil Genius Chronicles This Week in Tech
• Lunch is the Most Important Meal - Redux. As a follow-up to my earlier post on lunches, I submit this announcement from Duluth, MN’s mayor Herb Bergson. Bergson plans to visit one classroom each Friday and take a tourist to lunch that day. He also wants to meet with different small-business owners each Friday to see how the city can help them grow. A
• VRooooM “We’re talking about relieving vendors of the need to do complex guesswork about what customers want…We’re talking about flattening the power relationships between vendors and customers, for the good of both.” - Doc Searls
• RSS Puts Identification in the Hands of Your Customers I’m listening to the Individualized-RSS podcast over at Marketing Edge podcast. The conversation is an attempt to bring the weakness of email into the strength of RSS (or verse-vica as the case maybe) - unique reader identification. This is what I alluded to in this post from a couple months ago. There’s nothing in the technology
• Defining On-Stage & Off-Stage On-stage; where employees are likely to bump into customer. Off-stage; where they are not. It’s one of my favorite ideas from The Experience Economy is that of on-stage and off-stage. Preventing off-stage behavior from occuring on-stage is the key to a good customer experience. My wife has a recent example of where the two collided for a poor customer