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Core Values
- Foster Humanity
Foster empathy, acceptance, hospitality, consideration, and kindness. Assume positive intent. Think long term. Make art. Have fun. Be curious. Tell funny stories. Contribute to our shared knowledge base.
- Be Direct
Community with clarity and economy. Go to the source. Say what needs to be said. Truth over status. No surprises. Do the falsifiable thing. Be specific.
- Grow Your Family
Embrace your irreplaceable roles & your chosen belonging. Be a good ancestor. Learn about your ancestors. Presence over money. Hold and be held. Encourage each other’s biggest aspirations.
- Take Ownership
Stewardship of self, family, health, and surroundings. Take accountability & responsibility. No complaining about others. Show others how. Clearly define quality/standards before starting. Be of service. Foster teamwork. Be known.
- Keep Going
Keep learning. Keep iterating. Keep persisting. Keep enduring. Accept reality, Play infinite games. Have a safe space to try. Act with urgency.
- Have Goals
Create meaning & purposefulness. Foster intrinsic motivation. Know your why. Attach significance to improving the ordinary. Choose goals that will outlive you and make you distinctive. Give yourself a bigger world.
StrengthsFinder Top 10
- Strategic — Spot patterns, create alternative paths forward
- Relator — Deep satisfaction working hard with trusted people toward a goal
- Focus — Prioritize, act, correct course, stay on track
- Futuristic — Inspired by what could be; inspire others with visions of the future
- Empathy — Sense others’ feelings by imagining their situation
- Maximizer — Transform something strong into something superb
- Significance — Want to be important in others’ eyes; independent, seek recognition
- Self-Assurance — Inner compass; confident decisions are right
- Learner — Process of learning excites more than the outcome
- Analytical — Search for reasons and causes; think about all factors
What I Do (How Others Experience It)
- Identify the highest-impact path forward — force-multiplier for clarity and prioritization
- Listen deeply, then challenge directly — high empathy + high candor = trust and transformation
- Reduce ambiguity, accelerate movement — turn ambiguity into decisive action
- Strategic depth + practical application — strategy and execution in one person
- Strengthen teams, not just products — grow the people who build the business
- Stay ahead of trends — anticipatory thinker helping teams prepare for what’s next
- Provide a reset — recalibrate leaders quickly
- Build trust fast, maintain it long-term — create professional gravity
- Impact in both corporate and startup contexts — value travels
Operating Principles
- Resist moral panic
- Doing the correct thing poorly beats executing the wrong things perfectly.
- 80% net new outcomes, 20% change the how.
- If someone else can do it, let them. Focus on what no one else is positioned to do.
- Bias toward low/no barrier-to-entry technologies (open source, etc).
- The right things for the right reasons.
- Create the environment where people want to explore the new and uncomfortable.