Blogging Because Your Customers Expect It

“If you are in the Internet industry and you don’t have time to blog about your product then you should quit….by not blogging you basically are giving up and telling the market that you don’t care.” – Jason Calacanis

In 15 minutes, the same will be true in the political realm. In 30 minutes – everywhere else.

As I say in my Blogging for Small Business talks, blogging isn’t an additional thing. It’s a replacement for all the other communications; customer support, newsletters, product development, all that stuff currently in multiple, hard-to-update, un-searchable, systems.