Yesterday, I had a great conversation with Matt and Jon about the benefits blogging for business. Out of it Matt brought up the very attractive ‘blogging as business backporch’ metaphor. I’ll attempt to paraphrase:

Let’s say a business is a house, and the website is it’s front door – the formal method of greeting visitors – strangers or customers.

The blog then is the backporch. More informal. Probably can’t be seen from the street. Lots of voices and lots of conversations. A place where friends, customers, and colleagues all hangout together.

Yes, some people with come through the front door – and become customers – on their way to the grill. Others, the people in the know, will come around the side yard, straight to the conversation. These people might not be customers. That’s OK.