I re-listened to the proceedings from February’s Public Media conference yesterday. The first time around I missed the ‘origins of objectivity’ bit (not taking a positioning makes it easier to attract the widest range of advertisers). Seems consistent both in light of this week’s Imus drama and in why the difficulty in advertising on blogs.
“Imusâ€™ customers (also called advertisers) are no longer willing to pay to hear him say what he did and the customers for Rap music are willing to pay to hear it.” – Phil Windley
Makes me think Imus’ employers looking for a reason to can him.