IBM Employee Podcasting Guidelines

In an age when every employee and customer is a few mouse clicks from their own weblog and podcast and Forbes is spreading blog FUD it’s refreshing to see Big Blue is not only publishing podcasts, but encouraging their employees to do the same.

As a nearly hundred year-old company that no one ever got fired for choosing, you might anticipate a hundred page document signed off by every lawyer this side of the Mississippi. Nope. Just seven very reasonable, sensible points in the IBM podcasting guidelines.

I agree with 6.5 of them.

I only half agree with high audio quality. As you’ve heard me say before – if we as people were concerned with high audio quality, telephones wouldn’t exist. That said, higher quality audio quality is easier to listen to over the wind noise in my car. There is a different expected level of quality with the IBM-brand than say, MOMbo.org. IBM is admitting that.

Kudos to IBM for leading the charge for sane employee guidelines.

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