Where Everyone Prefers Your Name

I’ve been a customer at RCU for as long as I can remember. For all those years, our relationship has been just as I like my relationships with financial institutions – uneventful.

They’re upgrading their system and sent out a letter alerting customers to the changes they might be expect and when to expect them. The biggest change – account numbers. The account number you’ve been accustomed to has changed. In the letter, RCU consoles;

“Please know that our staff will be able to assist your quickly if you provide your current Account Number, however we’ll know you better by your NAME!” (emphasis theres)

Such a refreshing change from the customer as account number mentality.