Thursday, 19 April 2007

Why Buying Local, Frontier House, and the Trade Deficit are All Silly

Russ Roberts’ EconTalk is consistently interesting and engaging podcast covering economics as a perspective and a practice.

I spent the first half of this week listening to his hour long conversation with colleague Don Boudreaux on the economics of buying local for the sake of buying local.

Boudreaux and Roberts expand on many of the same points as Roberts’ conversation with Mike Munger on the division of labor and boil it all down to: the division of labor creates wealth. Trade is simply an extended division of labor and a trade deficit with another country is as silly a notion as having a trade deficit with another state, town, or the local grocery store.

Wednesday, 18 April 2007

RE: MinneBar 07 Schedule Is Out

This is a test of posting through the feedseeder project. Something I’ll be demo-ing @ Minnebar, check the schedule for when.

MinneBar 07 Schedule Is Out – J Wynia

Update:

“…or an information architect saying things like the browser is dead, I’m looking forward to catching up on your version of crazy.” – Aaron Mentele

Aaron – I’ll see you tomorrow, my crazy’s all warmed up.

Tuesday, 17 April 2007

Sunday, 15 April 2007

The Need for Nichér Yellow Pages

Inspired by a pre-MinneBar conversation, I’ve been thinking more about websites and advertising.

Back when I was a kid on family trips – whether to the grandparents or elsewhere – one of the first things I would do at our destination is pull out the Yellow Pages.

After comparing its size against the thin leaflet back home, I’d page through and find the nearest bike, record, or skate shops. In hopes of having one cross our path in our forthcoming travels. Some of the places I found would just have a listing, others purchased a larger presence.

Google is the new Yellow Pages. Has been for a while. That doesn’t mean that it’s the best Yellow Pages – just that it’s good enough for most everything.

This is where a domain-specific directory (aka “vertical search”) comes in. Something so small, so niche, that it completely misses Goo’s radar.

Say, a directory of places that serve Juicy Lucy’s.

Now three questions:

  1. Can use of this directory be tied to more hamburger sales?
  2. How does the directory publisher get compensated to maintain the directory?
  3. What isn’t an ad in this directory?

Saturday, 14 April 2007

Bringing Me-dia to Rural America

For a few weeks in the early 80’s the town 30 miles down the road had a broadcast TV station. The only TV broadcaster in the county.

In the 20 years that follow, it’s only been Eau Claire, LaCrosse, or Minneapolis TV. Communities at least another hour away (if not 2) with no incentive to regularly report on far more rural areas aside from the occasional tornado, hunting, or farm accident.

Nothing banal. Nothing important.

So, what happens to the analog TV spectrum when all over-the-air television goes digital in two years?

Microsoft, Google, HP, Intel, and Philips have plans to re-purpose it for delivering high-speed internet.

This means, if you’re out in rural American and can pick up a network affiliate, that’s now an internet connection.

While it does raise the question of how the broadcast towers would be supported with broadcast TV’s ad dollars, it sounds like a much needed Rural Internet-ification program.

The thought of rural America getting reliable high-speed internet excites me. The thought of kids living out on our dirt roads blogging, podcasting, and videoblogging, publishing brings me to tears.

Friday, 13 April 2007

Friday, April 13, 2007 2:07:46 PM

Twitter Tools sends a tweet every time I update a post. I really dig that since I’ve been updating (rather than writing new) lately. I find it especially useful for posts that have fallen off the RSS feed.

Friday, April 13, 2007 1:33:51 PM

I re-listened to the proceedings from February’s Public Media conference yesterday. The first time around I missed the ‘origins of objectivity’ bit (not taking a positioning makes it easier to attract the widest range of advertisers). Seems consistent both in light of this week’s Imus drama and in why the difficulty in advertising on blogs.

“Imus’ customers (also called advertisers) are no longer willing to pay to hear him say what he did and the customers for Rap music are willing to pay to hear it.” – Phil Windley

Makes me think Imus’ employers looking for a reason to can him.