If anyone was going to figure advertising-on-serial-media out, I was sure Andrew would. Not that I think it makes sense or is even a good idea.
From my post on the Ze Frank / RocketBoom geek fight last October:
That said, I think the RocketBoom team has already figured out how to make money with their daily video blog. The same way I make money from this blog and the First Crack Podcast:
Now, I’m not doing work for Nokia or John Edwards, but, on a blog, the author is the advertisement still stands. 😉
“What I do know is [Earthlink] had a lot of opportunity to inform me, and by going with that vague and horrible spot they did, they pissed away their money on warm fuzzies instead of telling me something I could act on.” – Dave Slusher
Maybe that’s the real reason advertisers aren’t excited about podcasting.