Consistent with my hypothesis that Google is a social gesture company, they bought FeedBurner (a company finally reaching its only exit strategy, Thank god).
- Six Apart now pulls auto-FeedBurning from TypePad blogs due to conflict of interest.
- Google incorporates FeedBurners metrics into Google Analytics and sends the rest of FeedBurner to play with Dodgeball.
- More than half of FeedBurner’s current customer-base will wonder why the hell they even used the service.
- The downturn is in full effect
“Google is Buying FeedBurner this is pure Evil!” – Todd Cochrane
“For all of FeedBurnerâ€™s success,
monetizingthe feeds has been a struggle. The inventory they manage always seems to grow so much faster than the advertising they sell….FeedBurner fits like a glove into the Google advertising system, adding feeds to the growing number of places an advertiser can reach audiences through the AdWords system.” – Fred Wilson