Shortly Over

“No business we approached wanted to purchase for even a minor amount.”

I appreciate’s honesty.

From what I understand,’s business model was similar to’s and – what increasingly feels like – Twitter’s business model: aggregate and sell statistics on how information is being shared on real-time basis.

Measuring word-of-mouse if you will.

Given how fleeting and how nascent the real-time stream is, it feels like trying to measure string pushing.

Sure there’s a result, but if value = effect - effort then the real value (relevance, importance, and significance) – doesn’t unfold until the pushing stops.

To that end – I don’t see’s (or any other URL shortener’s) breaking the internet for more than 5 minutes.

If anything this shutdown is a reminder that URL shorteners are cheap hacks apologizing for poor content-management-systems, network security risks, and that publishers should be shortening themselves.

Elsewhere, related:

“And when I return to the United States every three months or so and pick up a newspaper, I find I haven’t missed much at all.” – Pico Iyer

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