Sharks Stun But Pigs Kill

26 Jun 2005 in Leadership by Garrick

“More people are killed every year by pigs than by sharks, which shows you how good we are at evaluating risk.” - Bruce Schneier author of Beyond Fear.

Seth Godin’s recent Shark Attack! post reminded me of the Bruce Schneier quote above. Schneier’s ITConversation’s interview is a fantastic discussion on risk and decision making.

His point and Seth’s are the same - it’s not the infrequent and spectacular events that will impact us the most. It’s the common and banal ones. The old frog-boiling myth comes to mind here.

Part of the issue is one of storytelling. Shark attacks, because of their infrequency, make good stories. Stories that spread quickly. Stories worth a couple of news reports and least one theatrical release. Unfortunately, the educational value (”how is my life better now that I know this?”) is proportionally inverse. As always, there are a couple exceptions.

Going back to Seth’s analogy, here in the upper Midwest, we do have a fair number of Deer Crossing signs on our back roads. I suspect a deer accident story wouldn’t be met with cries to blockoff the roadways.


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