The Podcast is the Ad
13 Jan 2008 in Advertising, Podcasting by GarrickThis is the most straight-forward, up-front reason why independent podcasters have had a difficult time becoming ad-supported.
Emphasis mine.
Last year I pitched a podcast project that was all about making money and being ad-supported. While the project’s on hold for a bit, I started with talking with the people whose support I wanted.
Well, actually it was Step 2.
Step 1? A conversation about innovative ad modules within a podcast.
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