DisplayCabinet from bashford on Vimeo.
Added Bonus:
Finding what's forgotten.
PedalBrain‘s Matt Bauer and I talk about the challenges, capital requirements, and multi-year timelines inherent in bringing a retail hardware product to market.
Earlier this week, I gave my Wide Open Faces talk to the web design group at Hennepin Tech. Much of that talk is a dive into the differences among open source licenses (specficially OFL, GPL, and X11/MIT).
My personal preference is the X11/MIT license. It’s short (4 sentences) and basically says; while the copyright is held, you’re free to do what you need to with this software.
To my surprise – my preference for the MIT license has more to do with the location of my current residence.
Hard to imagine that if I lived 2.5 miles further west, I’d be favoring the BSD.
Years ago, I’d have regularly scheduled massage appointments to relieve the stress in my shoulders and upper back. A result of hunching over the laptop all day. Then, I compared the ongoing price of massage to a big external monitor. The monitor was a bargain.
Over the last couple weeks, I’ve been noticing the hunching and shoulder pain returning. I sat up and looked straight at my monitor.
Well – straight over my monitor.
Sitting straight up, my line of sight was right over the top of the monitor.
My next stop was Amazon – where I picked up a Ergotron LX LCD Arm and an adapter.
It took about 20 minutes to setup and – what a difference it makes. It already feels easier to think.
As a fantastic side-effect, it really helps clean off the desk.
Apple’s always had a culture of not turning back, and dragging their application developers (think Adobe) & users into their future. Dropping 3 1/2″ floppies, dropping optical drives all together, adding WiFi standard, adding then removing Firewire, etc, etc, etc.
Apple’s in a very different place than they were when Jobs reduced the product line to a 2×2 grid.
| Am | Pro | |
| Portable | iBook | PowerBook |
| Desk | iMac | PowerMac |
Since then – they’ve brought a slew of new products to market. What if they restructured like that again? What if Apple only sold 4 products?
Easy, right:
| Am | Pro | |
| Consuming | iPod Touch | iPhone |
| Producing | iPad | MacBook |
Apple has killed off so many products and product features – over the years – I don’t see a change like this negatively impacting their brand perception.
So, what if other large tech companies under went a similar restructuring?
Here’s a glimpse at some other bold restructurings:
Everything else released to open source projects and shuttered – including the mythological 20% projects. This kind of focus on core products would have a jaw-droppingly impact on the internet. Initially, negative but very quickly it would turn highly positive. If only because of the innovation it would spur in replacing those products. That would be good for Google and for the internet.
Oh, BTW: Google’s 10+ year VP of Product Management just resigned.
Update 8 April 2011
Look like I got 2 right!
I still think Chrome (aka ‘The AdSense Browser’) and ‘social’ (where ‘social’ is defined as something other than GMail & GChat) should be shuttered.
End of Update
If you scan Microsoft’s current offerings – you can see they’re already sunsetting some (namely Zune, MSN Direct, and Money).
Daniel Markham nails why I wholeheartedly disagree with pricing a book less than $25.