Dave’s Opt-out Improves the Opt-in

Posted byGarrick van Buren

You may remember:

“I’m on vacation, and I’ve deleted your message — really” – Dave Thomas

Dave’s follow-up:

“Since I returned from vacation, the quality of email I receive has improved, and the quantity I receive has dropped. I still enjoy interacting with all the people I need to interact with, and I still get to answer all the questions that need answering. It just seems that my inbox is somehow more focussed.” – Dave Thomas