Big box retailers are continuing their search for the Holy Grail of Retail – increasing merchandise selection without increasing real estate costs.
For years, Click’n’Pull for years. Unlike Click’n’Pull which is only available for in-store items, “Ship to Store” is only available for Wal-Mart’s web exclusive items.
This development is interesting in 3 major ways:
- It recalls the heyday of Sears & JCPenney catalogs, where orders could be placed and picked-up in-store.
- Both Sears & JCPenney currently offer an “order online / pick-up in-store” service. Sears.com has offered it for the past 4 years and seen 22% of online customers make additional sales while picking up their orders.
- This is for items not normally stocked by Wal-Mart. Knowing that Walmart.com merchandise is of higher quality and the store merchandise. Is this a way to gradually increase the quality of in-store merchandise, therefore a play against Target?
Dallas Morning News articles: Wal-Mart tests store pickup for online buys