Rocketboom’s Andrew Baron: Advertising Doesn’t Work
23 Mar 2007 in Advertising, RocketBoom by Garrick“The point I was making is that we are not happy with advertising right now.” - Andrew Baron
If anyone was going to figure advertising-on-serial-media out, I was sure Andrew would. Not that I think it makes sense or is even a good idea.
From my post on the Ze Frank / RocketBoom geek fight last October:
That said, I think the RocketBoom team has already figured out how to make money with their daily video blog. The same way I make money from this blog and the First Crack Podcast:
Now, I’m not doing work for Nokia or John Edwards, but, on a blog, the author is the advertisement still stands. 
ELSEWHERE:
Maybe that’s the real reason advertisers aren’t excited about podcasting.
Comments (3)
Alissa added these pithy words on Mar 24 07 at 11:42 ammy own personal feeling is the the ubiquitous and endless search for sponsorship is a futile quest in that it inevitably will result in the very thing that drove people to start podcasting in the firstplace. however, i think it’s existence is a interesting sociological phenomena and a window to the heart and soul of every podcaster. just what IS their motivation after all? the trasparency is a beautiful thing.
bex added these pithy words on Mar 26 07 at 10:19 amI think Ze Frank’s The Show had an excellent advertising model… show a tiny billboard type clip at the end of a video.
You have a captive audience for 5 seconds, until the viewer decides what to click next. Billboard ads have done thins for decades.
Garrick Van Buren added these pithy words on Mar 26 07 at 10:27 amBex, thanks for the reminder. I think Ze’s gimme some candy revenue model is pretty cool as well.
Though, I’d rather see the candy tied directly to a specific post - not the proceeding one - then there’s a clearer messaging about which ones are really good over time.
Now that the show’s over, all the posts are equal.
