Challenge Accepted “We challenge people to sit in the chamber in the dark – one reporter stayed in there for 45 minutes.” – Steven Orfield
And if it doesn’t matter… “Competition on price also implies that the content of your ebook doesn’t matter…I’d much rather have one such customer who I found by charging $39 than 13 less enthusiastic customers who feel my product is as disposable as a cup of over-roasted coffee. That one customer will do much more to help build my new business.” – Jason Cohen