iChindogu “So this expensive gadget doesn’t solve your real problems, but look how user-friendly it is” – bad_user “Chindōgu is the Japanese art of inventing ingenious everyday gadgets that, on the face of it, seem like an ideal solution to a particular problem. However, chindōgu has a distinctive feature: anyone actually attempting to use one of these inventions would find that it causes so many new problems, or such significant social embarrassment, that effectively it has no utility whatsoever” Suddenly, I’m reminded of so many Kickstarter projects.