Apple Ressurects AT&T’s “You Will” Ad Campaign

“In what should be a warm, humanizing montage, people are constantly directing their attention away from one another and the real, panoramic world to soak in pixels. They’re choosing the experience of their products over the experience of other people several times in quick succession. And Apple has a warm voice in the background, goading us on.” – Mark Wilson

Yes, I agree in 20 years this Apple ad will seem as ridiculously quaint as overly-technology-ified as AT&T’s “You Will” campaign from the 1990’s.

Have you ever felt that technology is far less useful than it promises to be?

You Will.

Just Stop Being an Unpaid Documentary Filmmaker

“The key thing to remember is that you are not enriching your experiences by sharing them online; you’re detracting from them because all your efforts are focussed on making them look attractive to other people. Your experience of something, even if similar to the experience of many others, is unique and cannot be reproduced within the constraints of social media. So internalise that experience instead. Think about it. Go home and think about it some more. Write about it in more than 140 characters; on paper even. Paint a picture of it. Talk about it face to face with your friends. Talk about how it made you feel.” – James Shakespeare

iChindogu

“So this expensive gadget doesn’t solve your real problems, but look how user-friendly it is” – bad_user

“Chindōgu is the Japanese art of inventing ingenious everyday gadgets that, on the face of it, seem like an ideal solution to a particular problem. However, chindōgu has a distinctive feature: anyone actually attempting to use one of these inventions would find that it causes so many new problems, or such significant social embarrassment, that effectively it has no utility whatsoever”

Suddenly, I’m reminded of so many Kickstarter projects.

Enjoy your vacation – don’t document it.

“A growing number of hotels and resorts are offering sessions with photographers to chronicle guests’ vacations. Travelers want to record memorable moments without ruining them stressing about focus and flash. They want more sophisticated shots to share on social media. And vacationers realize that an iPhone may not catch that perfect surfing or skiing triumph.” – Andrea Petersen