“In what should be a warm, humanizing montage, people are constantly directing their attention away from one another and the real, panoramic world to soak in pixels. They’re choosing the experience of their products over the experience of other people several times in quick succession. And Apple has a warm voice in the background, goading us on.” – Mark Wilson
Yes, I agree in 20 years this Apple ad will seem as ridiculously quaint as overly-technology-ified as AT&T’s “You Will” campaign from the 1990’s.
Have you ever felt that technology is far less useful than it promises to be?