From the official press release on my recent work with the ExperienceLife.com team

“‘Our goal is to provide readers with a positive, consistent experience and easy access no matter where they are and regardless of their chosen device, be it a desktop computer, laptop, e-reader, tablet or smartphone’, says Jamie Martin, Experience Life’s digital initiatives manager. ‘Mobile traffic to our site has increased significantly over the past two years, with more than a third of our traffic coming from smartphones and tablets. Our new responsively designed site allows for the flexibility readers want and deserve.'”

Also includes this quote from me:

“One of the most cost-effective ways for web publishers to make sure their sites offer real functionality no matter their users’ choice of platform or screen size is through responsive design.”