“I believe media companies are afraid of interacting with their audiences, because they (mistakenly) believe that their audiences are made up of people just like them — resentful, mean spirited, backbiting, hostile egomaniacs with inferiority complexes who, if given the opportunity, will spout their opinions without regard or respect for anyone but themselves.” – Terry Heaton

I’m continually surprised when I encounter the Us-v-Them attitude Terry describes. I spent so much of my day building partnerships with clients, customers, and collaborations that I forget it’s still out there.