There are quite a few memes circling this week I’m actively ignoring. Things where this sentence is exactly the amount of energy I’m giving them. If you also follow Doc Searls, these are snowballs I don’t think deserve pushing.

This is where the attention metadata stuff gets mushy. I’m talking about the triangles in the corners of the Attention Pyramid, the delta between attention & importance, between impression and click-through, between reading and writing, between Postel’s Law. The things I deem important should be associated with my identity, not the super-set of things I’ve given some acknowledging amount of attention to.

Question is, which is more valuable to snowball pushers; people ignoring them or people in their way?