Listen to me read the actual email I received from a kraft.com domain. I question its authenticity, but then, its from the place that brought us cheese food. UPDATE: I just received confirmation that the message did come from a Kraft “Senior Associate Brand Manager”, and I’m not the only one in PodcastMN land to …
Category Archives: Advertising
A Per Post Ad Experiment – Now Taking Your Money
Via my WP-GotLucky plugin, I’ve been tracking the volume to a handful of real popular posts (really, there are some?) here at garrickvanburen.com just check out the ‘Most Popular Posts’ section to see the 10 mostest popularist. Inspired by Ze Frank’s gimmesomecandy-ducky experiment, I’m now taking money for 50 character messages on each and every …
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“Statistically Nobody is Listening to Your Podcast”
“…at the beginning of the year Feedburner had 1 million subscriptions to podcasts it helped deliver. That number has now grown to 5 million subscribers for 71,000 podcasts. For you math fans, that means the average podcast has … 70 subscribers. – Frank Barnako” (emphasis mine.) 70 is a great number. It’s not a number …
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The Adpaper, Who Needs News?
“Like many of my geek compatriots, I rarely read a newspaper anymore. Paradoxically, when I do, it’s usually for the ads…..The news part of the newspaper was unread and discarded, a big waste of paper in my case.” – Brian Benz
Don’t Click Here, Part 2
“That it uses RSS is cool and modern and all; but hey, it’s still advertising. It’s still a media game that works entirely on the supply side. And it’s still ineffecient. However appropriate it may be, most of its messages are still wasted.” – Doc Searls
Who Buys Lunch in a Draw?
Today, Aaron Abramson and I enjoyed a very heated lunch conversation on the strengths and weaknesses ad-subsidized wifi networks. No conversions, definitely an agree-to-disagree situation. The work he’s doing with the wifi guys sounded so similar to the work I did years back (see paragraph 6) I had deja vu. Thankfully, he didn’t mention anything …
35.1 Days vs ‘Back to the Music in 60 Seconds’
NetNewsWire has been working overtime this week (just like me) and there’s less than 500mb empty space remaining on my 40gb 3G iPod. According to iTunes, that’s 35.1 days of audio entertainment. More than a month – without repeating. Contrast that to the few minutes we had the radio on this morning, back-to-back commercials. As …
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Don’t Look at The Ad
“My advice to the game companies, Web 2.0 startups and others pushing to garner eyeballs so as to monetize their offerings with advertising: be careful and make sure you don’t interfere or take away from your core value proposition.” – Steve Borsch I suspect I’m not the only one that finds it ironic that calling …
Pageviews Dead: Killed by RSS, AJAX, Widgets
I’ve stopped tracking my web stats. I’ve only got one site left on the useless Google Analytics and haven’t visited the reporting page in forever. Incoming links and comments are the useful measures to me. Those tools are nowhere as mature as they need to be. Then again, I’m not looking for investors, advertisers, or …
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The All Commercial Television Channel is Nearly Here
A decade ago, I had this vision of a television channel – MTV for commercials. Above is the logo I drew up for it. Commercials would be presented in a structured way – by theme, brand history, actor, etc. In other words, the ads themselves would be the program. Fast-forward to today, and I think …
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