Category: Blogging for Business

The Economics of Podcasting

Post author By Garrick van Buren
Post date May 26, 2005
Categories In Blogging for Business, Economics, Marketing, Podcasting
17 Comments on The Economics of Podcasting

First off, this post defines podcasting is an effective way to deliver highly niche audio to a very enthusiastic audience (the World English Bible translated into Klingon or Tips for Triathletes in the Southwestern US for example). Secondly, the numbers used here are rough and make for easy math. Let’s say you’re making one show […]

If You’re a Guru, You Need a Podcast

Post author By Garrick van Buren
Post date May 25, 2005
Categories In Blogging for Business, Leadership, Marketing, Podcasting

There are a handful of vocations ideally positioned for connecting with customers on a regular basis via audio (podcasting): Politicians Motivational Speakers Professional Consultants Musicians Poet, Author, or other Professional Writers If your vocation is in that list, find a speech or presentation and hit record. Then send it to your most passionate customers. It’s […]

RSS is Advertising, Not a Channel for Advertising

(originally published at MNteractive.com) This afternoon, I was listening to an interview on RSS advertising. Overall, it sounded like Pheedo is shoehorning the dying interruption-based ad model into the relationship-based world of RSS. There are a number of companies trying to make RSS measurement more accurate (Pheedo, Feedster, FeedBurner). This is excellent, RSS feeds are […]

Blogging for Business

(originally published at MNteractive.com) Jim Cuene noticed Forrester has finally followed Jupiter Research into using weblogs to increase their analysts’ reputations and GoogleJuice. I agree with 2.5 of Jim’s 3 suggestions for both Forrester and Jupiter. ‘Go out on a Limb’ and ‘Allow Comments’, both of these reinforce the ‘your readers know more than you’ […]

“You should be fired if you do a marketing site without an RSS feed.”

Post author By Garrick van Buren
Post date February 22, 2005
Categories In Blogging for Business
2 Comments on “You should be fired if you do a marketing site without an RSS feed.”

(originally published at MNteractive.com) What the internet does really, really well is connect things through hyperlinks. The outcome of hyperlinks is connecting people. When people are connected, there’s a relationship. Websites are an excellent marketing tool. Like any tool, they need to be used correctly. To do so, they need to build a relationship between […]