There are a handful of vocations ideally positioned for connecting with customers on a regular basis via audio (podcasting):
- Motivational Speakers
- Professional Consultants
- Poet, Author, or other Professional Writers
If your vocation is in that list, find a speech or presentation and hit record. Then send it to your most passionate customers. It’s an easy way to effect them on a different level than just text – more along the lines of a telephone conversation or a voicemail. At a most basic level, audio is better than text for addressing many people at once (that’s why we talk – Grooming, Gossip, and the Evolution of Language).
Despite your reservations, marketing guru Seth Godin, you should podcast. Whether or not you charge for it that’s an entirely different conversation.