Stowe Boyd and Eric Rice have been taking about the problems of 37Signal’s Basecamp.

I find Stowe’s the most interesting (verses Eric’s ‘nobody uses it anymore’). Stowe says Basecamp is great for small businesses, but it breaks down when small businesses collaborate – there’s no out-of-the-box way to connect accounts on a per-project basis.

“if I am working with four companies who each have a Basecamp instance, I wind up with four account/login/password combinations, and worst of all, no unified dashboard view to consolidate all my Basecamp information” – Stowe Boyd

Thankfully Jason Fried replied and talked about the value of different customers.

“Most people are not like you…. most people don’t have the problems that techies do”

As a quick aside, I think Fried misses the point of the problem by classifying it as “single sign-on” (a “techie” term if there ever was one).

Here’s the question. Do you build and revise a product for:

1. Most people that use a product just a little bit.
2. Few people completely immersed in the world you’ve built for them.

I opt for #2, they’re the passionate ones.

In the end, Fried’s right – Basecamp’s API is open and we can rebuild it to the way we work.