About time. And product. And being more deliberate.
An email comes from you mom, your sister, your BFF. Does it matter what the subject line says? No, you open it right up. I suspect there are some commercial organizations you feel the same about. In my house, it’s DailyCandy, BabyCenter, Joyent, Amazon, our insurance agent, accountant, etc. Any one of those organizations could …
Continue reading “Email Subjects are Irrelevant, Only Sender Matters”
“Always always always give us a button to allow us to do the worst thing you can imagine. The alternative is that we’ll end the relationship and then blog our complaints about you out loud, no matter how petty it makes us look.” – David Weinberger
“Except for one thing. There’s no ringtone for sale. Just like there were no bathrobes a couple weeks ago. Or Dundee statues before that. Or Timberlake boxes. Or Timberlake box song ringtones” – Doodledee Heck, TikiBar TV understands this: “Rather than charging a micropayment for your show, sell fans a nice fancy mug!” – Dave …
Over lunch with a local start up, the conversation moved towards Digg, encouraging ‘Digg’ing, and generally putting more guarantees around getting ‘Dugg’. While it’s great for exposure, it akin to unloading a bus fleet of tourists into your house. Sure, some of them may stick around and have a beer but, is the line to …
Continue reading “If Not Traffic and Page Views, What Do We Measure?”
“We’re talking about relieving vendors of the need to do complex guesswork about what customers want…We’re talking about flattening the power relationships between vendors and customers, for the good of both.” – Doc Searls
“[I] think how much better it would be if we could just measure how much people care.” – Dave Slusher Like Dave, I don’t understand the fascination with measuring downloads. Well, I take that back – I understand it for producers trying to woo advertisers. I don’t understand why advertisers would want to base their …
Lots of conversations this weeks about building online communities: forums, weblog networks, mailing list, what have you. All with organizations having a vested, commercial interest in growing a community. While they expressed skepticism about a community gathering around their commercial interest, I wasn’t concerned. It’s already happening.A group of people somewhere are already talking about …
Continue reading “Building Communities is Building Commerce”
“People who care about what they eat go somewhere on purpose. People who don’t care, go close or cheap.” – Seth Godin Related: This is an important tipping point in Second Life’s history, as there are approximately THREE efforts to build alternatives, using open source and less expensive technology. – Eric Rice
Overheard in a meeting today: “You’re going to be less recipient and more participant.” Seems like a pretty good description of how this media landscape is changing.
“A modest proposal to online retailers: let me give you my money first, THEN ask me to create an account” – Darrel Austin