Overheard in a meeting today:
“You’re going to be less recipient and more participant.”
Seems like a pretty good description of how this media landscape is changing.
Category: Cluetrain
The LunchTrain
While at Sun this week, I shared an inspiring conversation with Rick Levine, co-author of Cluetrain Manifesto.
It was a nice reminder that;
- relationships take commitments.
- new problems require new solutions.
- advertising dollars are better spent elsewhere.
Thanks Rick.