More and Less, More or Less

Overheard in a meeting today:

“You’re going to be less recipient and more participant.”

Seems like a pretty good description of how this media landscape is changing.

The LunchTrain

While at Sun this week, I shared an inspiring conversation with Rick Levine, co-author of Cluetrain Manifesto.

It was a nice reminder that;

  • relationships take commitments.
  • new problems require new solutions.
  • advertising dollars are better spent elsewhere.

Thanks Rick.