“Since the clicks will likely look legitimate, it comes down to intent – did the user click the ad just to click it, or did they have a genuine interest in the advertisement? It’s not so easy to tell…” Mark Cuban dissects click fraud. The quote above is from the comments following Mark’s post. Good …
Category Archives: Intention Economy
A Use Case for Identity XML – Demographic Surveys
Stowe Boyd’s running a reader survey. I’ve followed Stowe from Get Real to /Message and thought I’d check out the survey. Standard demographic stuff; age, gender, household income, zip code, employment status, profession, internet usage, etc. Those common questions attempting to build an anonymous picture of people without actually getting involved with them. Reading through …
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