email’s inviting

Landing in my inbox this morning:

“Many people have mentioned that they didn’t receive the Evite invitation we sent, so I’m sending this follow up email…”

REmail

I’m so tired of doing this kind of thing in silos. Email is mine. Google+ is Google’s. In terms of location, I feel like I’m in a corporate setting in Google+, and I feel like I’m at home when I’m in email. The reason, aside from design differences, is that email is free-as-in-freedom. Its protocols are NEA: Nobody owns them, Everybody can use them, and Anybody can improve them. Not the case with these commercial Web dairy farms. – Doc Searls

Each day, there’s some number of Google+, Linkedin, Facebook, and Twitter notifications in my email inbox. Ironic that these communications services, seemingly wanting to be as ubiquitous as email, need to use email as a primary notification service.

And the daily deal space (Groupon, Living Social, et. al.) are 95% email.

Every couple of days, I’m asked, ‘What comes after Twitter, Facebook, (etc)?’

I don’t know, I’m in email.

“The term for what I did is opt-out.”

Back in May, I wrote Turn On, Tune In, Opt Out. I’m increasingly confident that it’s the next big trend in technology.

For the past 7 years, my bellwether for innovative, compelling, new technologies has been Dave Winer. Even before Google+ has been opened up to the general Google public – he’s taken a look and said, no thanks.

“I wish they didn’t use words like ‘downgrade’ and ‘deleted in the opt-out process. That’s so super-dramatic, self-important and one-sided. And makes me want to not try it again, even if you make some of the changes I’d like to see. I don’t see it as a downgrade, I see it as restoring sanity. And I didn’t delete anything because I never created anything in your stupid social network. Lighten up. The term for what I did is opt-out. That’s what you should call it.” – Dave Winer

DuckDuckGo is looking more attractive every day.