“People are usually not receptive to a newcomer waltzing in and telling them they’ve been doing their jobs wrong.” Usability departments exist in a number of our client organizations. Unfortunately, their organizational structural frequently instills an adversarial relationship between the project teams and usability group. The usability group is considered an outside agency – ony […]
Category: Usability
Usability Not Usable? Part 1
Conventional wisdom states that websites and other new products should be evaluated with non-tech savvy participants. With 63% of American adults accessing the Internet regularly, 83% of teens, and 20% of adults actively avoiding the online world we are a nation of tech-savvy or tech-avoidant. Conventional recruiting strategies not longer apply. Rather than pursue an […]