Any time someone in your organization has any contact with your clients or prospects, they are performing a marketing function.
Thanks to John Jantsch for this timeless thought.
About time. And product. And being more deliberate.
Any time someone in your organization has any contact with your clients or prospects, they are performing a marketing function.
Thanks to John Jantsch for this timeless thought.
I’m moving workingpathways.com to a new host this weekend. So, there maybe some flakey-ness over the next couple days. Apologies for any interruptions in advance.
The move is complete and successful – if the site feels faster now, this is why.
Thanks for your patience.
The first step to a collaborative environment is to banish questions. Yes, banish the question mark from all conversation.
Questions reinforce heirarchial relationships rather than build the peer-to-peer relationships necessary for innovative, effective collaboration.
Step #1. Everyone is smart and everyone’s knowledge is of equal value.
A question forces someone else to make something for you.
Step #2. You can create things others find valuable.
I’m reviewing an excellent presentation [pdf] on the agile software development landscape when two bullet points on Scrum’s daily meetings stopped me:
It took Googling to decipher the metaphor.
Though it goes against my earlier stifling team work post, identifying who’s involved and who’s committed is an excellent way to focus energies and keep the project on task.
Take a look at your projects – are you involved or committed? Where can you be more committed and less involved?
Further in the presentation:
“The error [is] typically 100 times more expensive to correct in the maintenance phase than in the requirements phase.”- Software Engineering Economics.
Reminds me of a story in the automotive design world. Traditionally, automotive designs were modeled in clay. Clay hardens as time passes. So, the longer a decision was put off, the harder – literally – a change is. Just because software doesn’t have a physical manifestation, doesn’t mean it’s not as time-sensitive as clay.
Two final bits of insight from the Extreme Programming camp:
If the future is uncertain, don’t code for it today.
Do the simplest thing that can possibly work
In other words: Do as Little as Possible.
Your new project is scary – though isolated and contained, the timeline ridiculous, the deadline immediate. The team is understandably nervous. What’s the easiest way to success?
Institute French Hours – or what we’ve (until now) called a Sprint.
Here are the 4 rules of French Hours:
These rules are carved in stone. If you’ve been through one – you know that. If you haven’t, I’d highly recommend it – the speed, the straight-forward deadline – they’re refreshing projects. Just keep the 4 rules in mind.
Go pick up the August 2004 Fast Company and get the full story.
American, Delta, United, and US Airway have either flirted with for filed for bankruptcy in the past 18 months. To provide some guidance in these tough times, Forbes suggests 10 Ways to Fix the Airline Mess.
Of the 10 suggestions, 8 are Repeating the Same Action, Expecting a New Result, – have the US government bail them out.
First off, this strategy have been attempted to varying degrees by the steel industry, the auto industry, the citrus industry (“There are a lot of people in Iraq who have never had orange juice”), oh, and yes the airline industry.
Secondly, a bail out by the US government is not a sustainable response to poor management or shifting market conditions. An effective solution is to listen to frequent fliers and return the mystique to jet travel. Wait, NetJets and Citation Shares have the luxury market and are doing well.
The two remaing suggestions from Forbes: streamlining security and de-Hub-ing are valuable solutions. These are clear, visible , changes that add value and convenience to travelers.
The Point-to-Point (vs. Hub) model seems to be working real well for at least two airlines not flying in red ink.
“Hardball involves playing the edges, probing that narrow strip of territory—so rich in possibilities—between the places where society clearly says you can play the game of business and those where society clearly says you can’t.”
An exerpt from the Harvard Business School’s The Hardball Manifesto.
The article’s examples of Hardball companies – Wal-Mart, Southwest Airlines, Toyota – are examples of companies that have clearly defined their identity and by-proxy their reputation. Once a compelling and engaging identity is defined, it provides a framework for making decisions. Without that framework, you can’t stand firm in a decision and can’t play ‘hardball’.
Thanks to Rob at Business Pundit
He bought a strong industrial electric fan and pointed it at the assembly line. He switched the fan on, and as each soap box passed the fan, it simply blew the empty boxes out of the line.
This exerpt from The Case of the Empty Soap Box at Jon Strandes’ Storyblog is an excellent example of the Do As Little As Possible pattern I metioned earlier.
Some equally engaging stories of simple solutions can be found in the highly recommended Are Your Lights On?: How to Figure Out What the Problem Really Is and Ideas are Free: How the Idea Revolution is Liberating People and Transforming Organizations.
An architect once designed a cluster of buildings. When asked by the landscape crew where to pave the sidewalks, he told them to plant grass between all the buildings, wait a year, then, after the occupants had worn the most useful paths, the architect told the landscape crew to pave the pathways that the occupants had created.*
The architect could have commanded the landscapers to pave a network of arbitrary paths promptly ignored by the occupants. Each of us goes the way that makes the most sense to go. The wear we leave walking through grass, shows others the path that worked for us. If that path works for enough people, it becomes the primary throughfare – and will be paved.
Working Pathways, LLC is focused on exposing the working pathways throughout our daily lives – from how we shop to how we work. By exposing the knowledge and experience gained by a single individual’s journey, everyone (companies, clients, customers) can benefit. That’s what we do. Sound interesting? drop us a line.
* Thanks to Storyblog for this tale.
2 minutes 36 seconds is the industry average for a McDonald’s drive-thru transaction. How does Steven Bigari keep his 12 franchises under half that?
Outsourcing.
All the drive-thru orders at his Missouri resturants are taken by a call center in Colorado Springs – increasing his capacity 15%.
Brilliant.
Original Article: New York Times, 18 July 2004.
Thanks to Brand Autopsy.