Pushing the Envelope of Business Requires a Strong Identity

“Hardball involves playing the edges, probing that narrow strip of territory—so rich in possibilities—between the places where society clearly says you can play the game of business and those where society clearly says you can’t.”

An exerpt from the Harvard Business School’s The Hardball Manifesto.

The article’s examples of Hardball companies – Wal-Mart, Southwest Airlines, Toyota – are examples of companies that have clearly defined their identity and by-proxy their reputation. Once a compelling and engaging identity is defined, it provides a framework for making decisions. Without that framework, you can’t stand firm in a decision and can’t play ‘hardball’.

Thanks to Rob at Business Pundit