Writing the Great American Startup
To Do: Just One Project Today
First quarter, things were so crazy I had gone to blocking off specific days for specific projects. I had gotten into a comfortable rhythm with my schedule and was able to move quite a few things forward quickly.
Second quarter, things lightened up a bit and I went back to blocking off multiple projects per day in 2-3 hour chunks.
Then this week, two deadlines have me – unexpectedly – back to dedicating entire days to a project (and it’s only Tuesday!).
I had forgotten the sense of accomplishment and flow that comes with plowing through one thing, uninterrupted for 6 hours.
So, yes, I’ll be instituting 1 project / day on the calendar moving forward.
This is also consistent with both the Pomodoro Technique and the Cult of Done.
Are Groupon’s Investors Asking for a Public Bailout?
Over the past couple years, I’ve consulting on a number of projects (at least 4) in the same space as Groupon (et al).
This model of providing a heavily discounted coupon on local merchants just doesn’t sit right with me – for two reasons.
- it applies significant downward pressure on the merchant’s overall prices (even more-so when the coupon distributor takes a double-digit percentage off the top.
- it sends the wrong type of people (those only looking for a firesale) into the merchants doors.
- the slashdot-effect this causes it almost always makes the customer-merchant experience less enjoyable.
Groupon’s S-1 filing has exposed the downside remarkable hyper-growth strategy they’ve pursued – $230,000,000 in the red.
With how many competitors on their tail? At least 10 in a mid-sized market like Minneapolis – and that’s not counting the ones that haven’t launched
It’s a hot space. An overheating space running the risk of exhausting everyone – fifteen minutes from now.
Before then, Groupon’s series G investors sure would like to get their return.
Where do you turn when you desperately need a huge infusion of cash just to keep the lights on and you’ve already executed a G-round?
The public market!
And if you’re already a public company?
Congress!
Elsewhere:
“This IPO game isn’t about finding value, it’s about finding a greater fool” – Sucharita Mulpuru
Maybe with coupons?
Spring in the Browser
Last autumn, inspired by a conversation with Jamie Thinglestad, I took a couple lunch hours and hacked together a tool that dramatically improves my web browsing experience.
Since then, I hadn’t used it much. Nor have I revisited it to polish it up. Jamie and I have shared it with a small handful of people – maybe you.
This morning, in frustration, I turned it back on. For the rest of the day – it felt like the sun had finally come out after a harsh, bitter winter.
Why Can’t Smart Phones Read?
I’ve been investigating useful uses for QR codes and while I’ve got a couple…they still feel rather flimsy. Like the QR Code is being used as a cute novelty – rather than a way to enhance communication.
QR Codes are inherently temporary (as in, tomorrow a better encoding technology will exist and today’s readers aren’t future proof). People can’t read QR Codes. Only machines can. Text has a much longer lifespan. It’s more portable and more usable. In most cases the QR Code is linking to a URL or a short snippet of text anyway, so…..
Why can’t smartphones just read the text?
Rather than pointing your mobile device’s camera at a fugly barcode – what if you pointed it at a written out URL. The camera recognized it and asked you want you wanted to do w/ it (visit, send, save, copy).
Mobile OCR projects exist:
John’s Phone
To this day – the Palm Treo, for all it’s flaws, was my favorite phone. The team that designed the phone UI – had experience actually making phone calls. Every phone I’ve had since – including my current one – I’m less confident of that.
Instead, I have a pocket-size computer that always promises to improve my every moment – with all sorts of ‘productivity tools’. When what it really wants to do is distract me from being productive. And compel me with how needy it is. Smart phone? – No. Needy phone? yes.
So, I’m always on the look out for bold devices eschewing complexity.
My favorite part:
Unlocked & €70.
Brilliance in what’s missing.
Impression
I had a really fun lunch today at the Bewiched Deli (I highly recommend the roast beef w/ horseradish sandwich).
As we were sharing some of the projects ideas we’re working on he stops the conversation suddenly and commands:
“Stay away from advertising. If I have to beat it into you – I will. Stay. Away. From. Advertising.”
Fermenting: Sour Cider (Mach I)

I’ve been itching to make a cider. Yet, since it’s off season, I don’t feel like going too crazy. So, I thought I’d make a nice simple recipe. If successful, this should be ready around Thanksgiving. If really successful, it’ll be gone by then.
- Sour Cider (Mach I)
- 4 gallons Indian Summer apple cider
- ~2 tbsp Brettanomyces (aka dregs of 2 Orval bottles)
Update 15 June 2011
The Orval bugs are still going strong. A fresh layer of krausen has been ebbing and flowing twice a day for the past week. If/When it stalls out, I’ll bottle.
Update 09 July 2011
Bottled today. FG: 1.004
A little funkiness on the nose, smooth full body. Real easy to drink – even before the carbonation.
Elsewhere:
The Mad Fermentationist’s Sour Cider

