Garrick van Buren

Years ago, I’d have regularly scheduled massage appointments to relieve the stress in my shoulders and upper back. A result of hunching over the laptop all day. Then, I compared the ongoing price of massage to a big external monitor. The monitor was a bargain.

Over the last couple weeks, I’ve been noticing the hunching and shoulder pain returning. I sat up and looked straight at my monitor.

Well – straight over my monitor.

Sitting straight up, my line of sight was right over the top of the monitor.

My next stop was Amazon – where I picked up a Ergotron LX LCD Arm and an adapter.

It took about 20 minutes to setup and – what a difference it makes. It already feels easier to think.

As a fantastic side-effect, it really helps clean off the desk.

My new, upgraded workspace.

“Jobs killed slow-selling products, most notably the Apple Newton hand-held computer, and reduced the number of product lines from sixty to just 4…” – Charles Hill, Garteth Jones, Essentials of Strategic Management

Apple’s always had a culture of not turning back, and dragging their application developers (think Adobe) & users into their future. Dropping 3 1/2″ floppies, dropping optical drives all together, adding WiFi standard, adding then removing Firewire, etc, etc, etc.

Apple’s in a very different place than they were when Jobs reduced the product line to a 2×2 grid.

	Am	Pro
Portable	iBook	PowerBook
Desk	iMac	PowerMac

Since then – they’ve brought a slew of new products to market. What if they restructured like that again? What if Apple only sold 4 products?
Easy, right:

	Am	Pro
Consuming	iPod Touch	iPhone
Producing	iPad	MacBook ProAir

Apple has killed off so many products and product features – over the years – I don’t see a change like this negatively impacting their brand perception.

So, what if other large tech companies under went a similar restructuring?

Here’s a glimpse at some other bold restructurings:

Google
• AdWords
• Search
• Email
• Maps

Everything else released to open source projects and shuttered – including the mythological 20% projects. This kind of focus on core products would have a jaw-droppingly impact on the internet. Initially, negative but very quickly it would turn highly positive. If only because of the innovation it would spur in replacing those products. That would be good for Google and for the internet.

Oh, BTW: Google’s 10+ year VP of Product Management just resigned.

Update 8 April 2011
Look like I got 2 right!

“If you want to know what [CEO Larry] Page’s priorities will be for Google, just look at this team and the products they run: search, ads, YouTube, mobile, Chrome, and social.” – Erick Schonfeld, TechCrunch

I still think Chrome (aka ‘The AdSense Browser’) and ‘social’ (where ‘social’ is defined as something other than GMail & GChat) should be shuttered.

“There is of course the Steve Jobs story. But to go down that path, Google would have to return to its roots — search — and forget about dreams of being Facebook.” – Dave Winer

End of Update

How about Microsoft
• XBox
• Bing
• Azure
• HealthVault

If you scan Microsoft’s current offerings – you can see they’re already sunsetting some (namely Zune, MSN Direct, and Money).

Daniel Markham nails why I wholeheartedly disagree with pricing a book less than $25.

“After considering those numbers, I’ve decided to go high. Retail price will be $99.99. I feel like I can justify this for a few reasons: 1) If it really helps you it’s worth that money, 2) If you pay that much you’re more likely to pay attention to what I say, 3) Each sale is more of a significant event for both the author and the reader, ie, if you don’t like it you’re more likely to complain, which is a good thing, and 4) I’d rather sell 20 books to folks who are really going to get something out of it than a thousand books to folks who are putting it in the same mental category as ‘sub hunt’ on their iPhone.” – Daniel Markham

“I have strong believe (sic) that right now, somewhere, a new community site for programmers is rising. I only need to find it.” – z92

“I want liberation from the commercial Web’s two-decade old design flaws. I don’t care how much a company uses first person possessive pronouns on my behalf. They are not me, they do now know me, and I do not want them pretending to be me, or shoving their tentacles into my pockets, or what their robots think is my brain. Enough, already.” – Doc Searls

“What we have no intuition for is the value of the personal information we supply to those companies. Since we don’t know the Dollar value of our personal information to the websites, it is in their best interest to hide it from us.” – Hanan Cohen

Now, for a socially aspiring middle class family, it wasn’t quite the thing to have a truck parked in front of their house marked “Kensington W.C. Cleaning” or “Brompton Crapper Swabout,” broadcasting the messages: (a) we don’t have staff, and (b) our W.C. is dirty. So some enterprising toilet cleaner stencilled “Telephone Sanitizing” on the side of his truck. Carrying positive associations of modernity (telephones were new and expensive) and of fastidious cleanliness (even our telephones are sanitary) the discreetly marked trucks were well-received by housewives and the euphemism quickly became universal in the trade. – Trevor Blackwell

“They are the un-Apple or un-Amazon, two companies who never say anything without offering something to buy.” – Dave Winer

This is the most important and prescient thing I’ve read in quite a while.

Speak When You Have Something to Sell.

If memory serves – this point is why my favorite Evil Genius hasn’t published as much as he once has.

Same is true – to a degree – here.