Pricing is where it all comes together; your value proposition, features, benefits, your target customer, and the ‘Buy’ button.

Sometimes, in the haste of getting to the market, the pricing page doesn’t get the full attention it deserves. Features and benefits are quickly written from the perspective of the service provider – not the customer, more focus is put on inputs than outcomes, pricing tiers aren’t clear and distinct, and maybe the pricing model itself sets up an unexpected incentive. All too often there’s nothing more permanent than a temporary solution.

If you haven’t revised your pricing page in a year, or two, or 13, it can be a bit overwhelming. So, let’s start off easy with my 10-point pricing page assessment.

Each of the 10 points focuses on clearly communicating the value customers will get from your offering, creating a roadmap for improving it and your business.

Standard Assessment
$995
  • 10-point Pricing Page Assessment
  • Conducted live via Google Meet with you and an team member
Schedule a Standard Assessment

Best for:

  • Emerging SaaS firms still working on pricing
  • Companies where pricing is highly configurable, difficult to share (i.e. proposals)
  • Agencies & Professional Service companies
  • Addressing a specific pricing question.
Express Assessment
$695
  • 10-point Pricing Page Assessment + Loom Video Talk-through
  • Delivered via email within 2-Business Days of Purchase
Purchase an Express Assessment

Best for:

  • Companies with an existing pricing page or a shareable Figma mockup.
  • Companies wanting a second opinion on a pricing change

The 10-point Pricing Page Assessment;

  • Are the pricing tiers clear and distinct?
  • Are the customer segments clear and distinct?
  • Are features and benefits written as inputs or outcomes?
  • Are features and benefits written from the customers’ perspective?
  • What’s the unit of value being sold?
  • What incentives does this pricing set up?
  • What’s the implied JobToBeDone?
  • What’s the implied ratio of price to customer value?
  • What are 3 things this pricing page does well?
  • What are 3 considerations for improvement?

Questions about how this works?
Just ask: garrick@throughconsulting.com