“An optimally adapted parasite takes as much from its host as possible without damaging the viability of the host. In order for us to stay viable hosts for the media parasite, we need only enough waking hours away from media to make money and to spend that money on advertisers’ offerings and/or media’s costs (and of course to feed ourselves and, like, stay alive). Media will gladly take all our other hours. Think about normal adult American life: After working, spending, and consuming media, how many hours do we really have left? Of course it will never get all of our spare time. But it captures more of our hours every year. Media is on an evolutionary trajectory, a curve bringing it closer and closer and closer to Infinite Jest.” – James A. Pearson