Why My Software is Ugly Posted byGarrick van Buren February 13, 2012 “In the eyes of many customers, ugly equals authentic and credible. Ugly helps you get the task completed quickly without any fuss or distraction. Ugly is going to give you the details. Ugly is not hiding anything. Ugly does not waste your time on surface images and trivial jargon and hype.” – Gerry McGovern Hat-tip Dan Woychick