I was just reminded of something Omar at Surly Brewing told me during our podcast (22 minutes in):
“It’s not ‘are they drinking 1 beer’, but ‘are they drinking two’?. It’s easy to sell someone 1 beer.”
About time. And product. And being more deliberate.
I was just reminded of something Omar at Surly Brewing told me during our podcast (22 minutes in):
“It’s not ‘are they drinking 1 beer’, but ‘are they drinking two’?. It’s easy to sell someone 1 beer.”