Random Articles

• RocketBoom Ads Not Worth $15,000 I wasn’t surprised to hear RocketBoom is pursuing a sponsor (via eBay even), nor was I surprised they want to keep full creative control (they should). I was surprised that the high bid (as of this writing) of $15,099.99 hadn’t passed their hidden reserve. Now, I know you need 10x that for a decent music video,
• Opportunitize, Not Monetize 30,000 feet up, on my way to a 3-day client meeting I took a tip from Doc Searls and stared at the landscape. That altitude provides a pretty good view of the roadway branding our country like a waffle iron. While I speculate most of these stretches of pavement are unused most of the time, without
• Gillmor Gang & WSJ vs Hugh MacLeod & Dave Winer Jason Calcanis says, “With three or four ad slots you’re gonna do a $3 to $10 RPM…So, if you can do 500,000 pages a month…you can make $1,500 to $5,000 a month.” Gillmor Gang says Hugh MacLeod should sell his cartoons as an advertising-delivery channel. “But journalists seem to have a problem getting their head around it.
• Darrel’s a Broke Snob :p My long-time blogging cohort at MNteractive.com and earlier projects not remembered by the Way Back Machine has started a new design blog: The (broke) Design Snob He kicks off with a post on the Target Like-a-bike that we picked up as well. “I was equally impressed with the packaging with the varnished pattern of playing children.”
• On Weblogs, Product Placement Worth More Than Banner Ads Yesterday, A List Apart, Signal vs. Noise and Coudal announced a new ad network in the vein of John Grubers’ Daring Fireball sponsorhip model. Limited capacity, reasonable rates, blah, blah. Yes, all 4 of these blogs are extremely popular, and I can’t say enough good things about Daring Fireball. John is frank, curt, and snide on