In my work with entrepreneurs, it’s not unusual to spend a substantial amount of time discussing who the customer for the product in question. Yes, spending so much time on such a foundational question may seem a bit silly. It’s only an indication of how limited our day-to-day transaction experience is relative to the richness …
Monthly Archives: May 2023
Media Tetrad: Generative AI
While generative AI (ChatGPT, etc) is red hot right now, and I’ve been rather cool on it. All of my experiments with it have resulted in rather ‘meh’, uninteresting, completely predictable outcomes. Maybe I’m missing something. Which takes me to one of my favorite tools for thinking through effects and consequences comprehensively, McLuhan’s Tetrad. While …
A Frustrated Sentence
After working with a variety of tools purporting to help define and develop new products, I can tell you I’m frustrated. I’m frustrated by how difficult they are; Even something as basic as the underlying need, whether articulated as a ‘customer pain’ or a ‘painkiller’ or a ‘need’ (vs. a ‘nice to have’) the final …