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Posted on March 21, 2011 by Garrick van Buren

Like Fail

Emphasis mine.

“The Refresh Project accomplished everything a social media program is expected to: Over 80 million votes were registered; almost 3.5 million ‘likes’ on the Pepsi Facebook page; almost 60,000 Twitter followers. The only thing it failed to do was sell Pepsi.“

“It achieved all the false goals and failed to achieve the only legitimate one.”– Bob Hoffman, CEO of Hoffman/Lewis Advertising

Hat tip Dan Woychick.

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garrick van buren

Garrick van Buren partners with executive leaders to create new, pragmatic, product lines.

Garrick is the author of 'Rebuilding Blocks: How the Game of Kubb Put My Life Back Together' available in paperback and ebook.

The Guided Bi-Weekly Preview – 4 Pack

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The Power of When with Garrick van Buren and Patrick Rhone

Want to unlock your productivity and gain more free time? Want to banish To Do Lists forever & be confident not missing anything? Want to achieve your most important goals while maintaining inbox zero? Want to know the one question that unlocks all of this? In the ‘The Power of When’ audio program Garrick van Buren & Patrick Rhone will provide you with a simple set of tools to dramatically improve your productivity, eliminate your procrastination, and achieve your most important goals. $97

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