“…Consumers weren’t trying to generate media. They were trying to talk to somebody. So it just seems a bit arrogant. … We hijack their own conversations, their own thoughts and feelings, and try to monetize it.” – Ted McConnell, General Manager-Interactive Marketing and Innovation at Procter & Gamble Co.
Color me surprised that conventional wisdom suggested anything differently.
The services we’re currently using to talk to each other are one small moment from Bell’s experiments with the liquid transmitter.
Just a wacky idea to start with.