There’s lots of chatter today about Andrew Baron auctioning off his 1500 Twitter followers.
As of this writing, the auction is just over $500.
Standard ad-based media play: aggregate eyeballs and sell them off to the highest bidder.
I suspect I’m not the only one that unfollowed prior to the outcome, not because of the auction specifically, I just didn’t enjoy his messages and this development was a fine enough reason to dump him. :p
That’s what made me think Andrew is selling the wrong asset. He can only sell his followers once. What he should be doing is auctioning off his ‘following’, the people he’s paying attention to.
Andrew is the advertisement anyway.
This has a couple benefits for Andrew that his current stunt doesn’t:
- It’s an ongoing revenue stream. If someone wants Andrew to pay attention to them, this makes it real easy, pay him.
- It puts a dollar figure on attention. I suspect Steve Gillmor would love that
- It reduces Andrew’s information overload.
“Don’t care, don’t believe it proves anything one way or the other except this: It proves the shallowness of at least a few folks who actually care to waste $1500+ dollars on something that means exactly nothing.” – Karoli
And to lighten things up a bit: