A conversation at last night’s PodcastMN meet-up got me thinking about the difference between audio and video.
As I see it, the goal of writing is to use the fewest words possible to illustrate the most to the reader. Density. In fact, I’m pretty sure the job of an editor is just that. In the end, chances are, the voice in your head reading this is different than the one in my head. That’s just the start. The specifics of the tiny, upstairs room I’m writing this in, with its plastic-coverd north-facing window, wall-long bookshelf, and boxes of unwanted cables is probably more comfortable in your head than in reality.
That’s the cool part.
The funniest sketch I’ve heard on Teknikal Diffikulties was a visual gag. Cayenne Chris gave just enough – then let us listeners build out the rest.
Unlike audio and text, video is a finished, self-contained product. Leaving little to the imagination. As such, it’s more expensive on all counts. From production, delivery, and most importantly – audience attention. Video demands 100% of the audience’s attention. Like a car crash on the freeway.
We all stare.